About Digital Catalyst
Our Focus
Digital Catalyst focusses on providing high value returns to its clients through website marketing.
We believe that if you build a website for your business it needs to follow 5 simple rules:
- it should look great
- it should read well and be easy to navigate for your end user
- it should be easy to update by you (both text and images)
- it should be visible in search engines
- it should be online 99.9% of the time
It is from this simple approach that Digital Catalyst has helped its many clients to realise the reward obtainable from a professionally developed website and an effective marketing strategy.
Our History
Digital Catalyst has been in operation since 2001.
The founding directors of Digital Catalyst, Chris Kennedy and Mark Parsons, identified an opportunity to weave their individual but complimentary IT and creative design skills into a unique business enterprise.
In February 2006, Digital Catalyst appointed Michael Parsons as its Director of Finance and Administration to help the company expand its operations. Michael has had many years of senior managment experience with some successful global financial services companies.
As a result, Digital Catalyst has enjoyed good growth in the past few years.
Our Key Staff
Mark Parsons
 Mark holds a Bachelor of Science Degree (Psychology) from Macquarie University and a Post Graduate Diploma in Management from Charles Sturt University. Mark is responsible for sales and business development. Primarily Mark's role lends itself to a proactive customer approach from introduction to final product delivery.
In addition to sales and business development, Mark's skills include search engine optimisation, database modeling and design, database and application development, testing, training, designing business system interfaces, system migrations, customised reporting, data management, system performance, process management, document management and workflow.
Chris Kennedy 
Chris holds a Certificate IV in Multimedia Production and previously lectured degree, diploma and vocational students in Web and Multimedia at private learning institutions before starting Digital Catalyst. Chris is responsible for all aspects of Digital Catalyst's operations, branding and marketing, and product research and development. Chris' role includes project management, creative design, application design, programming, testing procedures and deployment processes.
Chris' skills include search engine optimisation, graphic design, desktop publishing, web development (including XHTML, XML, CSS, Javascript, ASP VBScript, ASP.Net), MSSQL and mySQL database design and development, Flash design and development (animation and Actionscript), multimedia design and development, digital video and audio production, 3D modeling and animation, Windows server management, networking and hardware maintenance.
Chris has over 10 years experience in the field of web design and development.
Mike Parsons
 Michael is a qualified accountant and chartered company secretary (FCIS). Mike's responsibilities include business and financial strategy, contracts, accounts and budgeting and risk management.
Before joining Digital Catalyst in April 2004 Mike enjoyed a 30 year career in commercial finance with international financial services and industrial companies including General Electric, Kawasaki, Manufacturers Hanover, Armco, Barclays Bank and Citibank.
Mike was formerly the Managing Director of GE Capital Australia, a subsidiary of the General Electric Company of the US, and a successful commercial equipment leasing company in Australia & New Zealand. Currently, Mike enjoys sharing his large corporate experience with small and growing private companies advising them on business leadership matters.
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